About Us
V-PIXL was founded by Mark Pedersen, an award-winning writer, director and executive producer with four decades of experience bringing brand stories to life. With a master's in medical illustration, Mark has spent his career at the intersection of art and science, applying new technologies to the art of visual storytelling, from digital cinema to virtual production. Generative AI is the most powerful meeting of those two disciplines yet, and the reason he founded V-PIXL.
Vision
A Creative Agency for the Age of Intelligence
We're witnessing a renaissance in creative expression. GenAI, virtual production, real-time 3D and AI-powered workflows are breaking down the barriers between imagination and what can reach the screen, expanding the possibilities of visual storytelling and redefining how brands engage audiences.
These tools are also changing how a creative company can be built. Seeing that potential, Mark founded V-PIXL as a new kind of agency: a virtual-first creative consortium that pairs the craft of a seasoned production team with the speed, reach and imagination that new technologies make possible.
Mission
AI-Driven Creativity & Innovation
To help brands tell their stories with more imagination and impact than ever before, by pairing the craft of experienced storytellers with the power of AI.
What We Do
Creative & Production Services
For four decades, we've helped global brand leaders tell their stories live and online, from audiences of one to ten thousand in a single room. We've launched their most important products, inspired employees, engaged developers, impressed customers and delivered breakthrough keynotes at marquee industry events.
Today we partner with brands and agencies on brand films, commercials, product launches, keynote and event media, customer stories and virtual production. We have deep experience with technology, healthcare and financial services clients, and we love discovering new industries and the stories they have to tell.
Our Approach
A Direct Extension of Your Team
Every project begins as a blank slate. We do our research so we're up to speed, partner with your team to get to the heart of the story, then bring it to life in the most creative and impactful way. Story first, then the creative solution, then the how.
How we work
A Virtual-first Creative Consortium
Unbound by location, physical infrastructure and fixed teams, we bring the best talent and production resources in the business to every project, without the overhead. Our networked business model is designed to optimize creative collaboration and deliver the best possible experience for you.
We move fast. Our teams collaborate over AI-powered software platforms, reducing the time from idea to execution.
Deep domain expertise. Award-winning writers, directors, filmmakers, technologists, facilities and immersive entertainment experts bring multidisciplinary perspective to each project.
Unified creative leadership. Senior creative direction keeps every project on brand and ensures exceptional results.
AI where it adds value. Creative exploration, storyboarding, previz, hybrid production, post and visual effects.
Lean by design. We keep overhead low and pass the savings to our clients, while maintaining world-class quality.
Built for the future. We're building an integrated platform of AI tools and creative workflows to bring new ideas and new efficiencies to every client.
