Creative Technology
A blog by Mark Pedersen
I’ve always been fascinated by the relationship between art and technology, and how technology innovation unleashes creative potential.
Throughout time, artists and creators have relied on tools to express themselves, whether clay, paint brush or camera. And as technology, tools, materials and mediums have evolved, artists have always embraced them to express their creative ideas in exciting new ways.
I believe we are witnessing a renaissance in creative expression and storytelling, made possible by the rise of powerful creative technologies like GenAI, virtual production, Unreal Engine, performance capture, VR, AI-powered creative platforms, and many more.
These are the topics I will be exploring in this blog. I hope you enjoy!