Apple

MFi Hearing Aid

Expanding the Apple ecosystem

ASSIGNMENT

Apple launched its MFi program to create an ecosystem of companies interested in creating hardware accessories that use Apple technologies to connect electronically to iPhone, iPad, iPod, and Apple Watch.

The MFi program provides the technical specifications, hardware components, certification tools, and badge artwork needed to develop and manufacture licensed Apple accessories.

To showcase the benefits of the program, Apple asked us to create a video highlighting the program as well as success stories showcasing MFi products in use in a variety of applications.

SOLUTION

One of the most personal devices developed under the program were hearing aids integrated with iPhone to provide a unique user experience. For that story, we traveled to Copenhagen to interview an end-user and the company who created the device.

We shot another video highlighting beacon technologies in use by a traveler at an airport in the UK, a fan at a Warrior’s Game and a tourist at the Elvis Museum at Graceland.

In each case, these new devices and capabilities greatly enhanced consumer experiences.