Visa

Connected Car

Vision for in-car payments

ASSIGNMENT

Visa is the leader in payment technology innovation—developing new experiences that fit seamlessly into consumer’s mobile lifestyles. The Internet of Things is a rapidly expanding ecosystem, and with customers on the go, Visa knows that seamless in-vehicle payment experiences are just around the corner. In an effort to motivate their strategic partners to create and deploy new payment experiences, Visa’s IoT Group asked us to create a vision for how in-vehicle payments might look in the near future.

SOLUTION

To bring Visa’s vision to life, we created a short lifestyle video that calls out payment moments as a group of friends gather to go to a concert. We created a new in-dash UI that overlaid the real car to demonstrate how cars in the near future will have payment and biometric support integrated into the vehicle. It was a fun shoot, with multiple locations, car-to-car scenes, drones, night shooting and lots of coffee!

We also developed a VR experience for Visa’s Innovation Center that literally puts people in the driving seat of Visa’s Connected Car.