Mark Pedersen | Selected Work
Events and experiences, keynote content, films and interactive demos for technology brands. Each link opens a full case study.
On Sportswear
Dream On
A generative AI video spot made with Veo 3.1, Nano Banana Pro, Kling, Weavy, ElevenLabs, Suno, Topaz and DaVinci Resolve.
My role: Writer, AI director and editor
Intel
CES 2021 Virtual Experience
The "Do something wonderful" campaign carried through a social teaser, an Andra Day opener, a 40-minute keynote shot on our LED volume, and Mobileye's keynote and brand film.
My role: Executive Creative Director on all deliverables, Writer/Director on the launch event and Mobileye brand film, voiceover on the Mobileye film
Intel
CES 2020 activation with Refik Anadol
Four 11-foot LED monoliths and an LED floor turned Intel data into AI-generated sculptures, running on Intel hardware. 90% of guests rated it valuable; social engagement beat targets by 100X.
My role: Concept development, Creative Director, partnering with Refik Anadol on AI content design
Intel
CES 2022, "The Spark"
A 14-foot LED cube with an immersive 360 interior and gaming, telling the story of Intel's 12th Gen processors at a VIP activation.
My role: Executive Creative Director, creative concept, led visual design, supervised technical design, fabrication and install
Intel
11th Gen Processor Launch
In June of 2020, at the height of COVID, we built Northern California’s first LED stage and delivered the world's first virtual production launch in September. We shot original real-time Unreal Engine worlds on our LED stage, with physical sets and 3D motion graphics, all tracked in camera (ICVFX).
My role: Executive Creative Director on all deliverables, Writer/Director on the launch event, led launch strategy, directed Unreal environments, production and post
Visa
Just One Second
A complex technology concept made easy for consumers to understand, with commercial-quality live action and 3D animation.
My role: Concept, Writer/Director
Apple
MFi Hearing Aid
A consumer product film built around a human story, shot in Copenhagen, Denmark.
My role: Creative Director
Intel
Oakley Customer Story
How Oakley partnered with Intel to create high-performance eyewear that is fashionable yet functional.
My role: Creative Director, Director